Brand Identity Projects
Every brand has a story to tell, and I enjoy bringing those stories to life through thoughtful, strategic design. From logo development and color palettes to typography, brand guidelines, and marketing materials, each project is built with the goal of creating a strong, memorable identity that connects with the right audience.
This collection showcases a selection of brand identity projects I've designed for businesses and organizations across a variety of industries. Each one reflects my passion for creating brands that are not only visually engaging but also meaningful, consistent, and designed with purpose.
01
Gaelic Caifé
The Gaelic Caifé project allowed me to create a complete brand experience for an Irish-inspired coffee house. From the logo and brand identity to packaging, website concepts, social media, advertising, and promotional materials, every design was crafted to reflect the warmth, charm, and welcoming spirit of Ireland while creating a memorable and inviting experience for every customer.
02
Puppy Time
The Puppy Time project gave me the opportunity to create a fun, engaging brand experience for a puppy daycare. I designed a variety of marketing materials, social media campaigns, mobile app concepts, promotional products, and print collateral that reflected the playful personality of the brand while helping build trust, connect with pet owners, and promote the services offered.
03
Polar Bear Plunge
The 2022 Chicago Polar Bear Plunge project gave me the opportunity to create a cohesive collection of promotional materials that captured the excitement, energy, and community spirit of this iconic fundraising event. From event posters and social media graphics to mobile app concepts and digital marketing pieces, each design was created to encourage participation, increase awareness, and celebrate the unforgettable experience of taking the plunge while supporting a meaningful cause.
04
True North
The True North Brewery project allowed me to develop a complete visual identity for a Canadian craft beer brand. I created a collection of branding, packaging, promotional materials, and marketing designs that celebrate Canadian pride while capturing the bold, authentic character of the brand. Each piece was designed to create a memorable customer experience and build a strong, recognizable identity across print and digital platforms.
